Excited to share a Consciously Chic brand spotlight today on an Australian fashion label called We Are Kindred!
WHAT MAKES WE ARE KINDRED SO SPECIAL?
We Are Kindred is a bohemian luxury label founded in 2013 in Australia, by two sisters named Lizzie and Georgie Renkert. With We Are Kindred, you can feel good about your purchase knowing that they plant a tree for every product sold, through their Seed the Change program. This helps to offset carbon emissions. To put it into perspective, 1 tree stores 1,250 kgs of carbon, which is equivalent to offsetting a flight from LA to London. 16 trees can offset carbon emissions of an average American household over a 30 year period! Read More
Bringing you a brand spotlight on Grana today, a sustainable fashion label that I admire for their high quality basics and business transparency!
WHAT MAKES GRANA SO SPECIAL?
Grana has a lean and sustainable online business model. They source straight from the fabric mills and have streamlined their processes to reduce the number of times the garments exchange hands in their supply chain. They’re able to keep prices low this way, with only a 2x markup on price!
Grana places small quantity orders to avoid wasting labor and fabric. They also have a Code of Conduct that is expected to be followed if you partner with them. This is because they uphold values such as providing ethical treatment of its workers in a safe working environment and paying fair wages to them. The Code talks about fair labor conditions and labor rights, as well as minimum supply chain expectations revolving around social conduct and impact. Grana is committed to improving their social impact, acknowledging that it will take time, resources, and effort. I absolutely LOVE when a company is transparent but humble enough to admit that they still have a long way to go! Read More
I love discovering new sustainable fashion labels with super stylish clothing and accessories. One that I recently discovered is Flynn Skye - a consciously chic brand based in Venice, CA. Today's brand spotlight post is all about this socially responsible fashion brand!
WHAT MAKES FLYNN SKYE SO SPECIAL?
Flynn Skye is made by women for women. The brand's clothing pieces are USA-made - designed at their HQ in Venice, CA and produced in downtown LA. Their mission is to leave a positive influence in the fashion community, and emphasizes both the people who buy their clothing as well as the people who make them. All pieces are made in small batches, and the brand values transparency and sustainability. Not only will you look good and Flynn Skye pieces - you'll feel good in them too! Read More
I've already mentioned how much I love DL1961, the premium denim brand, in my last lookbook edit here. But I still have so much more to say about them. So I'm dedicating this Brand Spotlight post to be all about DL1961 and their innovative production process :)
WHAT MAKES DL1961 SO SPECIAL?
DL1961 is a NYC-based premium denim brand founded by women. They call themselves the most sustainable denim brand on Earth, and they have good reason to make the claim while being as transparent as possible on their production process. You might be wondering, how are they able to make that claim?
First off, DL1961 has optimized their supply chain to lessen their environmental impact, by consuming less energy, dye materials, and water during the production process. They use US-grown cotton and Lycra materials as well as natural plant-derived indigo dyes. DL1961 has their own power generation plant as well as a facility that's partially solar powered. Using a monitoring software, DL1961 also tracks all of their water and dye consumption for all of the pieces they make, keeping the company super aware and accountable of their eco-impact.
If you're not already impressed by the above facts - get this. A traditional pair of jeans is made using about 1.5K gallons of water. DL1961 uses <10 and treat and recycle 98% of it! Let's get even more specific here. An average pair of DL1961's jeans takes about 8 gallons of water, <1 KWH of energy, and 3.5 hours to make. Using their on-site water recycling plant, they've saved 5.2 million gallons of water in 2017 alone!! Read More