I've already mentioned how much I love DL1961, the premium denim brand, in my last lookbook edit here. But I still have so much more to say about them. So I'm dedicating this Brand Spotlight post to be all about DL1961 and their innovative production process :)
WHAT MAKES DL1961 SO SPECIAL?
DL1961 is a NYC-based premium denim brand founded by women. They call themselves the most sustainable denim brand on Earth, and they have good reason to make the claim while being as transparent as possible on their production process. You might be wondering, how are they able to make that claim?
First off, DL1961 has optimized their supply chain to lessen their environmental impact, by consuming less energy, dye materials, and water during the production process. They use US-grown cotton and Lycra materials as well as natural plant-derived indigo dyes. DL1961 has their own power generation plant as well as a facility that's partially solar powered. Using a monitoring software, DL1961 also tracks all of their water and dye consumption for all of the pieces they make, keeping the company super aware and accountable of their eco-impact.
If you're not already impressed by the above facts - get this. A traditional pair of jeans is made using about 1.5K gallons of water. DL1961 uses <10 and treat and recycle 98% of it! Let's get even more specific here. An average pair of DL1961's jeans takes about 8 gallons of water, <1 KWH of energy, and 3.5 hours to make. Using their on-site water recycling plant, they've saved 5.2 million gallons of water in 2017 alone!! Read More
For those of you who aren't familiar with Aritzia, it is a Canadian fashion boutique and style house that creates their own brands and curates pieces from other brands they love. The company focuses on high-quality pieces, designed with an effortless fit and style in mind. A few of their popular independent labels include Babaton, Wilfred, and Tna. Today I'm sharing some outfit inspiration, featuring a couple style pieces I adore from their The Group by Babaton and Wilfred lines! Read More
Hi folks :) Today marks a special day for me... it's my blog's 2nd birthday!!
This blog came into existence because I followed my heart and fought through my fears of starting something that I knew I would need to devote so much of my time and energy to. It still exists now because my passion for content creation has only grown stronger since, and because of all of YOU - many who've shown me so much love and encouragement, who've inspired me, and some who I've even become good friends with through this journey. :)
As a heartfelt thank you, I'm gifting one reader a free pair of optical glasses or sunglasses from JINS Eyewear (simple giveaway steps at the end of this post)! Read More
Hey everyone, hope you're having a great October so far!
In today's post, I incorporated pops of pink into my outfit in honor of Breast Cancer Awareness Month. You might already know from my blog post last October that I'm a big advocate of spreading breast cancer awareness. Because about 1 in 8 women develop invasive breast cancer during their lifetime, I believe it's important to spread this awareness and to get checked regularly. Read More