Brand Spotlight: DL1961 Premium Denim

I've already mentioned how much I love DL1961, the premium denim brand, in my last lookbook edit here. But I still have so much more to say about them. So I'm dedicating this Brand Spotlight post to be all about DL1961 and their innovative production process :)


DL1961 is a NYC-based premium denim brand founded by women. They call themselves the most sustainable denim brand on Earth, and they have good reason to make the claim while being as transparent as possible on their production process. You might be wondering, how are they able to make that claim?

First off, DL1961 has optimized their supply chain to lessen their environmental impact, by consuming less energy, dye materials, and water during the production process. They use US-grown cotton and Lycra materials as well as natural plant-derived indigo dyes. DL1961 has their own power generation plant as well as a facility that's partially solar powered. Using a monitoring software, DL1961 also tracks all of their water and dye consumption for all of the pieces they make, keeping the company super aware and accountable of their eco-impact.

If you're not already impressed by the above facts - get this. A traditional pair of jeans is made using about 1.5K gallons of water. DL1961 uses <10 and treat and recycle 98% of it! Let's get even more specific here. An average pair of DL1961's jeans takes about 8 gallons of water, <1 KWH of energy, and 3.5 hours to make. Using their on-site water recycling plant, they've saved 5.2 million gallons of water in 2017 alone!!


I'd classify DL1961's jeans as premium, high-performing denim. Both of the jeans I own from DL1961 fit me like a glove! Their cotton wrapping technique is what makes the pieces fit so well. Other than premium denim, DL1961 also carries other clothing pieces for men, kids, and women. They have petite & maternity options as well!


RETAILERS: Online Site • Revolve • Nordstrom • Bloomingdales • ASOS • Bergdof Goodman • Amazon

Price Range: $$$ ($112 - $396)


Denim: Farrow Ankle High-Rise Skinny (Laramie - my fave!) | Margaux Mid-Rise Ankle Skinny (LowellBanks) | Florence Crop Mid-Rise Skinny (Olive & Cavalier) | Emma Low-Rise Skinny (MedinaBaxterHightower, & Sinclair) | Chrissy Ultra High-Rise Skinny (Walker) | Cameron Low-Rise Skinny (Eden)

Shorts: Flynn Low-Rise Short (Grove) | Renee Low-Rise Short (Somerset)

Skirts: Parker High-Rise Mini Skirt (Driftless)

Tops: Little W 12th Off-The-Shoulder Top | Cornelia Off-The-Shoulder Top


Note: A * next to the brand name indicates that it is a conscious brand.
Top: *VETTA Capsule duster coat | *DSTLD silk shirt (black and white versions)
Bottom: *DL1961 Emma Power Jeggings (other great versions of the Emma - here, here, and here)  Shoes: Halogen leopard print D'Orsay pumps
Accessories: *Ellen & James rectangle basket bag (other favorite basket bags from this brand - here and here) | *Matt & Nat skinny belt (similar here)

Do you own a pair of DL1961 denim? Let me know if you have any questions about them - I'm happy to answer any in the comments section below!

Photos by Gregory Wong / 2NV Entertainment