Bringing you a brand spotlight on Grana today, a sustainable fashion label that I admire for their high quality basics and business transparency!
WHAT MAKES GRANA SO SPECIAL?
Grana has a lean and sustainable online business model. They source straight from the fabric mills and have streamlined their processes to reduce the number of times the garments exchange hands in their supply chain. They’re able to keep prices low this way, with only a 2x markup on price!
Grana places small quantity orders to avoid wasting labor and fabric. They also have a Code of Conduct that is expected to be followed if you partner with them. This is because they uphold values such as providing ethical treatment of its workers in a safe working environment and paying fair wages to them. The Code talks about fair labor conditions and labor rights, as well as minimum supply chain expectations revolving around social conduct and impact. Grana is committed to improving their social impact, acknowledging that it will take time, resources, and effort. I absolutely LOVE when a company is transparent but humble enough to admit that they still have a long way to go!
DESIGN & FIT
Grana is popular for its staple pieces made with exceptional quality. In fact, they’ve made it their mission to search for the finest fabrics in the world to create high-quality clothing. Some of the fabrics they like to design with are Chinese Silk from Huzhou, China, Tencel (made of wood pulp from sustainable forests), Peruvian Pima Cotton, and Italian Merino (working with a spinning mill that is committed to only producing sustainable pieces that are fully traceable).
You won’t find trendy designs that will quickly go out of style on Grana’s web site. They create classic capsule designs that easily go with many things in your wardrobe. I can vouch for this, as everything I’ve purchased from Grana effortlessly goes with many of my own wardrobe pieces! Take this racerfront maxi dress that I’m wearing in this post, for example :)
Much of Grana’s clothing pieces are super comfortable and either come with a true-to-size fit or a looser fit. They have a size guide on each of their product pages, with suggestions on which size to select, which I find very helpful!
RETAILERS & PRICE RANGE
RETAILERS: Online Site
PRICE RANGE: $$ - $$$ ($12 - $227)
CURRENT GRANA FAVORITES:
Tops: Long sleeve shirt | Italian merino wool rib mock neck sweater | Compact jersey high neck cami |
Outerwear: Silk bomber jacket | Tencel duster | Wrap cardigan | Classic trench | Dipped hem parka |
Dresses: Tee dress | Silk high neck dress
Bottoms: Mongolian cashmere joggers |
Lingerie: Brief multipack (seamless - love these!)
Hope you enjoyed this brand spotlight on Grana! Let me know if you decide to check them out! :)
WHAT I'M WEARING
Note: A * next to the brand name indicates that it is a conscious brand.
Top: Society 8 distressed denim jacket
Top/Bottom: *Grana Pima racerfront maxi dress
Shoes: *Witchery heeled sandals
Accessories: Away overnight bag | Baublebar necklace
Photos by Gregory Wong