#30WEARS CHALLENGE

The #30Wears Campaign was popularized by Livia Firth, the Founder of Eco-Age and Executive Producer of The True Cost documentary. It challenges people to embrace slow fashion and rethink their shopping habits by asking a simple question before making a clothing purchase: Will I wear this piece at least 30 times? 

Similar to a food diary, I'm documenting my very own #30wears diary below. I note each piece's cost, the number of times I wore each piece so far, the cost per times worn, and the cost per 30 wears of each item. Rather than buying a $20 top from a fast fashion brand that I'll end up wearing, maybe, 2-3 times before it starts to fall apart, I hope to share how investing in high-quality cross-seasonal pieces that you'll wear time-and-time again can end up saving you more money and leave you with a much more satisfied wardrobe in the long run. With a curated closet filled with pieces I love, my goal is to never again feel like I have "nothing to wear." I encourage you to try it, too!

Updated December 2018

 

OUTERWEAR

Cue     •  Melange Wool Coat    Cost:  $388.93  Times Worn as of 12/2018:  4  Cost/Times Worn:  $97.23  Cost/30 Wears:  $12.96

Cue Melange Wool Coat

Cost: $388.93
Times Worn as of 12/2018: 4
Cost/Times Worn: $97.23
Cost/30 Wears: $12.96

Good Apparel     •     Simple Knit Jacket     Cost:  $158  Times Worn as of 12/2018:  62   Cost/Times Worn:  $2.55  Cost/30 Wears:  $5.27

Good Apparel Simple Knit Jacket

Cost: $158
Times Worn as of 12/2018: 62
Cost/Times Worn: $2.55
Cost/30 Wears: $5.27

Reformation     •   Ford Jacket     Cost:  $118  Times Worn as of 12/2018:  21  Cost/Times Worn:  $5.62  Cost/30 Wears:  $3.93

Reformation Ford Jacket

Cost: $118
Times Worn as of 12/2018: 21
Cost/Times Worn: $5.62
Cost/30 Wears: $3.93

VETTA Capsule     •  Duster Jacket    Cost:  $149  Times Worn as of 12/2018:  22  Cost/Times Worn:  $6.77  Cost/30 Wears:  $4.97

VETTA Capsule Duster Jacket

Cost: $149
Times Worn as of 12/2018: 22
Cost/Times Worn: $6.77
Cost/30 Wears: $4.97

VETTA     •     The Long Cardigan     Cost:  $129  Times Worn as of 12/2018:  59   Cost/Times Worn:  $2.19  Cost/30 Wears:  $4.30

VETTA The Long Cardigan

Cost: $129
Times Worn as of 12/2018: 59
Cost/Times Worn: $2.19
Cost/30 Wears: $4.30

 

dresses

Grana     •  Pima Racerfront Maxi Dress    Cost:  $30  Times Worn as of 12/2018:  28  Cost/Times Worn:  $1.07  Cost/30 Wears:  $1

Grana Pima Racerfront Maxi Dress

Cost: $30
Times Worn as of 12/2018: 28
Cost/Times Worn: $1.07
Cost/30 Wears: $1

Reformation   •  Playa Dress    Cost:  $59 (on sale)  Times Worn as of 12/2018:  4   Cost/Times Worn:  $14.75  Cost/30 Wears:  $1.97

Reformation Playa Dress

Cost: $59 (on sale)
Times Worn as of 12/2018: 4
Cost/Times Worn: $14.75
Cost/30 Wears: $1.97

Reformation   •   Maxi Slit Dress     Cost:  $118  Times Worn as of 12/2018:  23   Cost/Times Worn:  $5.13  Cost/30 Wears:  $3.93

Reformation Maxi Slit Dress

Cost: $118
Times Worn as of 12/2018: 23
Cost/Times Worn: $5.13
Cost/30 Wears: $3.93

Reformation   •   Kenny Dress     Cost:  $98 (on sale for $29!)  Times Worn as of 12/2018:  5  Cost/Times Worn:  $19.60  Cost/30 Wears:  $3.27

Reformation Kenny Dress

Cost: $98 (on sale for $29!)
Times Worn as of 12/2018: 5
Cost/Times Worn: $19.60
Cost/30 Wears: $3.27

TOPS

DSTLD     •   Silk Shirt     Cost:  $75  Times Worn as of 12/2018:  5   Cost/Times Worn:  $15  Cost/30 Wears:  $2.50

DSTLD Silk Shirt

Cost: $75
Times Worn as of 12/2018: 5
Cost/Times Worn: $15
Cost/30 Wears: $2.50

Good Apparel     •     Sleeveless Mock Top     Cost:  $48  Times Worn as of 12/2018:  46   Cost/Times Worn:  $1.04  Cost/30 Wears:  $1.60

Good Apparel Sleeveless Mock Top

Cost: $48
Times Worn as of 12/2018: 46
Cost/Times Worn: $1.04
Cost/30 Wears: $1.60

 

BOTTOMS

Flynn Skye     •   Monica Maxi Skirt     Cost:  $72  Times Worn as of 12/2018:  4  Cost/Times Worn:  $18  Cost/30 Wears:  $2.40

Flynn Skye Monica Maxi Skirt

Cost: $72
Times Worn as of 12/2018: 4
Cost/Times Worn: $18
Cost/30 Wears: $2.40

Albion Fit     •   Ruffle Overall     Cost:  $118  Times Worn as of 12/2018:  2   Cost/Times Worn:  $59  Cost/30 Wears:  $3.93

Albion Fit Ruffle Overall

Cost: $118
Times Worn as of 12/2018: 2
Cost/Times Worn: $59
Cost/30 Wears: $3.93

DL1961     •  Emma Power Jeggings    Cost:  $138.60 (bought on sale)  Times Worn as of 12/2018:  30   Cost/Times Worn:  $4.62  Cost/30 Wears:  $4.62

DL1961 Emma Power Jeggings

Cost: $138.60 (bought on sale)
Times Worn as of 12/2018: 30
Cost/Times Worn: $4.62
Cost/30 Wears: $4.62

DL1961     •   Farrow Instaslim Ankle Jeans (Laramie)     Cost:  $208  Times Worn as of 12/2018:  61   Cost/Times Worn:  $3.41  Cost/30 Wears:  $6.93

DL1961 Farrow Instaslim Ankle Jeans (Laramie)

Cost: $208
Times Worn as of 12/2018: 61
Cost/Times Worn: $3.41
Cost/30 Wears: $6.93

Reformation   •  Belted High-Waisted Jeans    Cost:  $89 (on sale)  Times Worn as of 12/2018:  9  Cost/Times Worn:  $9.89  Cost/30 Wears:  $2.97

Reformation Belted High-Waisted Jeans

Cost: $89 (on sale)
Times Worn as of 12/2018: 9
Cost/Times Worn: $9.89
Cost/30 Wears: $2.97

SHOES

Witchery     •  Ashton Leather Heeled       Sandals    Cost:  $126.43  Times Worn as of 12/2018:  5   Cost/Times Worn:  $25.29  Cost/30 Wears:  $4.21

Witchery Ashton Leather Heeled Sandals

Cost: $126.43
Times Worn as of 12/2018: 5
Cost/Times Worn: $25.29
Cost/30 Wears: $4.21

Nisolo     •     Lucia Block Heel Sandals     Cost:  $89 (on sale)  Times Worn as of 12/2018:  45   Cost/Times Worn:  $1.98  Cost/30 Wears:  $2.97

Nisolo Lucia Block Heel Sandals

Cost: $89 (on sale)
Times Worn as of 12/2018: 45
Cost/Times Worn: $1.98
Cost/30 Wears: $2.97

St. Agni     •     Ankle Strap Sandals     Cost:  $209  Times Worn as of 12/2018:  72  Cost/Times Worn:  $2.90  Cost/30 Wears:  $6.97

St. Agni Ankle Strap Sandals

Cost: $209
Times Worn as of 12/2018: 72
Cost/Times Worn: $2.90
Cost/30 Wears: $6.97

Fortress of Inca     •     Sandra Slides     Cost:  $230  Times Worn as of 12/2018:  26   Cost/Times Worn:  $8.85  Cost/30 Wears:  $7.67

Fortress of Inca Sandra Slides

Cost: $230
Times Worn as of 12/2018: 26
Cost/Times Worn: $8.85
Cost/30 Wears: $7.67

ACCESSORIES

Melie Bianco     •  Ellis Crossbody Bag    Cost:  $59.80  Times Worn as of 12/2018:  9   Cost/Times Worn:  $6.64  Cost/30 Wears:  $1.99

Melie Bianco Ellis Crossbody Bag

Cost: $59.80
Times Worn as of 12/2018: 9
Cost/Times Worn: $6.64
Cost/30 Wears: $1.99

Ellen & James     •     Bamboo Ark Clutch     Cost:  $89  Times Worn as of 12/2018:  10  Cost/Times Worn:  $8.90  Cost/30 Wears:  $2.97

Ellen & James Bamboo Ark Clutch

Cost: $89
Times Worn as of 12/2018: 10
Cost/Times Worn: $8.90
Cost/30 Wears: $2.97

Matt & Nat     •     Julep Chili Belt     Cost:  $28  Times Worn as of 12/2018:  6   Cost/Times Worn:  $4.67  Cost/30 Wears:  $0.93

Matt & Nat Julep Chili Belt

Cost: $28
Times Worn as of 12/2018: 6
Cost/Times Worn: $4.67
Cost/30 Wears: $0.93

Melie Bianco     •     Vegan Crossbody Bag     Cost:  $64.80  Times Worn as of 12/2018:  23  Cost/Times Worn:  $2.82  Cost/30 Wears:  $2.16

Melie Bianco Vegan Crossbody Bag

Cost: $64.80
Times Worn as of 12/2018: 23
Cost/Times Worn: $2.82
Cost/30 Wears: $2.16

Ellen & James     •  Rectangle Basket Bag    Cost:  $55  Times Worn as of 12/2018:  12  Cost/Times Worn:  $4.58  Cost/30 Wears:  $1.83

Ellen & James Rectangle Basket Bag

Cost: $55
Times Worn as of 12/2018: 12
Cost/Times Worn: $4.58
Cost/30 Wears: $1.83

Ellen & James     •     White Round Basket Bag     Cost:  $99  Times Worn as of 12/2018:  15  Cost/Times Worn:  $6.60  Cost/30 Wears:  $3.30

Ellen & James White Round Basket Bag

Cost: $99
Times Worn as of 12/2018: 15
Cost/Times Worn: $6.60
Cost/30 Wears: $3.30

Kayu     •     Lucie Straw Tote     Cost:  $205  Times Worn as of 8/2018:  13  Cost/Times Worn:  $15.77  Cost/30 Wears:  $6.83

Kayu Lucie Straw Tote

Cost: $205
Times Worn as of 8/2018: 13
Cost/Times Worn: $15.77
Cost/30 Wears: $6.83