#30WEARS CHALLENGE

The #30Wears Campaign was popularized by Livia Firth, the Founder of Eco-Age and Executive Producer of The True Cost documentary. It challenges people to embrace slow fashion and rethink their shopping habits by asking a simple question before making a clothing purchase: Will I wear this piece at least 30 times? 

Similar to a food diary, I'm documenting my very own #30wears diary below. I note each piece's cost, the number of times I wore each piece so far, the cost per times worn, and the cost per 30 wears of each item. Rather than buying a $20 top from a fast fashion brand that I'll end up wearing, maybe, 2-3 times before it starts to fall apart, I hope to share how investing in high-quality cross-seasonal pieces that you'll wear time-and-time again can end up saving you more money and leave you with a much more satisfied wardrobe in the long run. With a curated closet filled with pieces I love, my goal is to never again feel like I have "nothing to wear." I encourage you to try it, too!

 

OUTERWEAR

   Reformation   •   Ford Jacket     Cost:  $118  Times Worn as of 7/2018:  13       Cost/Times Worn:  $9.08  Cost/30 Wears:  $3.93

Reformation • Ford Jacket

Cost: $118
Times Worn as of 7/2018: 13     
Cost/Times Worn: $9.08
Cost/30 Wears: $3.93

   VETTA   •   The Long Cardigan     Cost:  $129  Times Worn as of 7/2018:  30       Cost/Times Worn:  $4.30  Cost/30 Wears:  $4.30

VETTA  The Long Cardigan

Cost: $129
Times Worn as of 7/2018: 30     
Cost/Times Worn: $4.30
Cost/30 Wears: $4.30

   Good Apparel   •   Simple Knit Jacket     Cost:  $158  Times Worn as of 7/2018:  35       Cost/Times Worn:  $4.51  Cost/30 Wears:  $5.27

Good Apparel  Simple Knit Jacket

Cost: $158
Times Worn as of 7/2018: 35     
Cost/Times Worn: $4.51
Cost/30 Wears: $5.27

 

dresses/TOPS

   Reformation   • Playa Dress   Cost:  $59 (on sale)  Times Worn as of 7/2018:  3       Cost/Times Worn:  $19.67  Cost/30 Wears:  $1.97

Reformation • Playa Dress

Cost: $59 (on sale)
Times Worn as of 7/2018: 3     
Cost/Times Worn: $19.67
Cost/30 Wears: $1.97

   Good Apparel   •   Sleeveless Mock Top     Cost:  $48  Times Worn as of 7/2018:  25       Cost/Times Worn:  $1.92  Cost/30 Wears:  $1.60

Good Apparel  Sleeveless Mock Top

Cost: $48
Times Worn as of 7/2018: 25     
Cost/Times Worn: $1.92
Cost/30 Wears: $1.60

 

BOTTOMS

   DL1961   •   Farrow Instaslim Ankle Jeans (Laramie)     Cost:  $208  Times Worn as of 7/2018:  25       Cost/Times Worn:  $8.32  Cost/30 Wears:  $6.93

DL1961 • Farrow Instaslim Ankle Jeans (Laramie)

Cost: $208
Times Worn as of 7/2018: 25     
Cost/Times Worn: $8.32
Cost/30 Wears: $6.93

   Reformation   • Belted High-Waisted Jeans   Cost:  $89 (on sale)  Times Worn as of 7/2018:  7  Cost/Times Worn:  $12.71  Cost/30 Wears:  $2.97

Reformation • Belted High-Waisted Jeans

Cost: $89 (on sale)
Times Worn as of 7/2018: 7
Cost/Times Worn: $12.71
Cost/30 Wears: $2.97

 

SHOES & ACCESSORIES

   Fortress of Inca   •   Sandra Slides     Cost:  $230  Times Worn as of 7/2018:  23       Cost/Times Worn:  $10.00  Cost/30 Wears:  $7.67

Fortress of Inca  Sandra Slides

Cost: $230
Times Worn as of 7/2018: 23     
Cost/Times Worn: $10.00
Cost/30 Wears: $7.67

   Ellen & James   •   White Round Basket Bag     Cost:  $99  Times Worn as of 7/2018:  10      Cost/Times Worn:  $9.90  Cost/30 Wears:  $3.30

Ellen & James  White Round Basket Bag

Cost: $99
Times Worn as of 7/2018: 10    
Cost/Times Worn: $9.90
Cost/30 Wears: $3.30

   Kayu   •   Lucie Straw Tote     Cost:  $205  Times Worn as of 7/2018:  10  Cost/Times Worn:  $20.05  Cost/30 Wears:  $6.83

Kayu  Lucie Straw Tote

Cost: $205
Times Worn as of 7/2018: 10
Cost/Times Worn: $20.05
Cost/30 Wears: $6.83