#30WEARS CHALLENGE

The #30Wears Campaign was popularized by Livia Firth, the Founder of Eco-Age and Executive Producer of The True Cost documentary. It challenges people to embrace slow fashion and rethink their shopping habits by asking a simple question before making a clothing purchase: Will I wear this piece at least 30 times? 

Similar to a food diary, I'm documenting my very own #30wears diary below. I note each piece's cost, the number of times I wore each piece so far, the cost per times worn, and the cost per 30 wears of each item. Rather than buying a $20 top from a fast fashion brand that I'll end up wearing, maybe, 2-3 times before it starts to fall apart, I hope to share how investing in high-quality cross-seasonal pieces that you'll wear time-and-time again can end up saving you more money and leave you with a much more satisfied wardrobe in the long run. With a curated closet filled with pieces I love, my goal is to never again feel like I have "nothing to wear." I encourage you to try it, too!

 

OUTERWEAR

VETTA Capsule • Duster Jacket

Cost: $149
Times Worn as of 8/2018: 20     
Cost/Times Worn: $7.45
Cost/30 Wears: $4.97

   Reformation   •   Ford Jacket     Cost:  $118  Times Worn as of 7/2018:  18       Cost/Times Worn:  $6.56  Cost/30 Wears:  $3.93

Reformation • Ford Jacket

Cost: $118
Times Worn as of 7/2018: 18     
Cost/Times Worn: $6.56
Cost/30 Wears: $3.93

   VETTA   •   The Long Cardigan     Cost:  $129  Times Worn as of 7/2018:  46       Cost/Times Worn:  $2.80  Cost/30 Wears:  $4.30

VETTA  The Long Cardigan

Cost: $129
Times Worn as of 7/2018: 46     
Cost/Times Worn: $2.80
Cost/30 Wears: $4.30

   Good Apparel   •   Simple Knit Jacket     Cost:  $158  Times Worn as of 7/2018:  49       Cost/Times Worn:  $3.22  Cost/30 Wears:  $5.27

Good Apparel  Simple Knit Jacket

Cost: $158
Times Worn as of 7/2018: 49     
Cost/Times Worn: $3.22
Cost/30 Wears: $5.27

 

dresses

   Reformation   •   Maxi Slit Dress     Cost:  $118  Times Worn as of 8/2018:  9       Cost/Times Worn:  $13.11  Cost/30 Wears:  $3.93

Reformation • Maxi Slit Dress

Cost: $118
Times Worn as of 8/2018: 9     
Cost/Times Worn: $13.11
Cost/30 Wears: $3.93

   Reformation   •  Playa Dress    Cost:  $59 (on sale)  Times Worn as of 7/2018:  3       Cost/Times Worn:  $19.67  Cost/30 Wears:  $1.97

Reformation • Playa Dress

Cost: $59 (on sale)
Times Worn as of 7/2018: 3     
Cost/Times Worn: $19.67
Cost/30 Wears: $1.97

TOPS

   DSTLD   •   Silk Shirt     Cost:  $75  Times Worn as of 8/2018:  4       Cost/Times Worn:  $18.75  Cost/30 Wears:  $2.50

DSTLD • Silk Shirt

Cost: $75
Times Worn as of 8/2018: 4     
Cost/Times Worn: $18.75
Cost/30 Wears: $2.50

   Good Apparel   •   Sleeveless Mock Top     Cost:  $48  Times Worn as of 7/2018:  34       Cost/Times Worn:  $1.41  Cost/30 Wears:  $1.60

Good Apparel  Sleeveless Mock Top

Cost: $48
Times Worn as of 7/2018: 34     
Cost/Times Worn: $1.41
Cost/30 Wears: $1.60

 

BOTTOMS

   Albion Fit   •   Ruffle Overall     Cost:  $118  Times Worn as of 8/2018:  2       Cost/Times Worn:  $59  Cost/30 Wears:  $3.93

Albion Fit • Ruffle Overall

Cost: $118
Times Worn as of 8/2018: 2     
Cost/Times Worn: $59
Cost/30 Wears: $3.93

   DL1961   •  Emma Power Jeggings    Cost:  $138.60 (bought on sale)  Times Worn as of 7/2018:  23       Cost/Times Worn:  $6.03  Cost/30 Wears:  $4.62

DL1961 • Emma Power Jeggings

Cost: $138.60 (bought on sale)
Times Worn as of 7/2018: 23     
Cost/Times Worn: $6.03
Cost/30 Wears: $4.62

   DL1961   •   Farrow Instaslim Ankle Jeans (Laramie)     Cost:  $208  Times Worn as of 8/2018:  45       Cost/Times Worn:  $4.62  Cost/30 Wears:  $6.93

DL1961 • Farrow Instaslim Ankle Jeans (Laramie)

Cost: $208
Times Worn as of 8/2018: 45     
Cost/Times Worn: $4.62
Cost/30 Wears: $6.93

   Reformation   •  Belted High-Waisted Jeans    Cost:  $89 (on sale)  Times Worn as of 8/2018:  8  Cost/Times Worn:  $11.13  Cost/30 Wears:  $2.97

Reformation • Belted High-Waisted Jeans

Cost: $89 (on sale)
Times Worn as of 8/2018: 8
Cost/Times Worn: $11.13
Cost/30 Wears: $2.97

 

SHOES

   St. Agni   •   Ankle Strap Sandals     Cost:  $209  Times Worn as of 8/2018:  40       Cost/Times Worn:  $5.23  Cost/30 Wears:  $6.97

St. Agni  Ankle Strap Sandals

Cost: $209
Times Worn as of 8/2018: 40     
Cost/Times Worn: $5.23
Cost/30 Wears: $6.97

   Fortress of Inca   •   Sandra Slides     Cost:  $230  Times Worn as of 7/2018:  23       Cost/Times Worn:  $10.00  Cost/30 Wears:  $7.67

Fortress of Inca  Sandra Slides

Cost: $230
Times Worn as of 7/2018: 23     
Cost/Times Worn: $10.00
Cost/30 Wears: $7.67

ACCESSORIES

   Ellen & James   •   Bamboo Ark Clutch     Cost:  $89  Times Worn as of 8/2018:  7      Cost/Times Worn:  $12.71  Cost/30 Wears:  $2.97

Ellen & James  Bamboo Ark Clutch

Cost: $89
Times Worn as of 8/2018: 7    
Cost/Times Worn: $12.71
Cost/30 Wears: $2.97

   Melie Bianco   •   Vegan Crossbody Bag     Cost:  $64.80  Times Worn as of 8/2018:  18      Cost/Times Worn:  $3.60  Cost/30 Wears:  $2.16

Melie Bianco  Vegan Crossbody Bag

Cost: $64.80
Times Worn as of 8/2018: 18    
Cost/Times Worn: $3.60
Cost/30 Wears: $2.16

   Ellen & James   •   White Round Basket Bag     Cost:  $99  Times Worn as of 7/2018:  10      Cost/Times Worn:  $9.90  Cost/30 Wears:  $3.30

Ellen & James  White Round Basket Bag

Cost: $99
Times Worn as of 7/2018: 10    
Cost/Times Worn: $9.90
Cost/30 Wears: $3.30

   Kayu   •   Lucie Straw Tote     Cost:  $205  Times Worn as of 7/2018:  10  Cost/Times Worn:  $20.05  Cost/30 Wears:  $6.83

Kayu  Lucie Straw Tote

Cost: $205
Times Worn as of 7/2018: 10
Cost/Times Worn: $20.05
Cost/30 Wears: $6.83