#30WEARS CHALLENGE

The #30Wears Campaign was popularized by Livia Firth, the Founder of Eco-Age and Executive Producer of The True Cost documentary. It challenges people to embrace slow fashion and rethink their shopping habits by asking a simple question before making a clothing purchase: Will I wear this piece at least 30 times? 

Similar to a food diary, I'm documenting my very own #30wears diary below. I note each piece's cost, the number of times I wore each piece so far, the cost per times worn, and the cost per 30 wears of each item. Rather than buying a $20 top from a fast fashion brand that I'll end up wearing, maybe, 2-3 times before it starts to fall apart, I hope to share how investing in high-quality cross-seasonal pieces that you'll wear time-and-time again can end up saving you more money and leave you with a much more satisfied wardrobe in the long run. With a curated closet filled with pieces I love, my goal is to never again feel like I have "nothing to wear." I encourage you to try it, too!

Updated February 2019

 

OUTERWEAR

Frank & Oak     •  Packable Windbreaker    Cost:  $99.50  Times Worn as of 2/2019:  12  Cost/Times Worn:  $8.29  Cost/30 Wears:  $3.32

Frank & Oak Packable Windbreaker

Cost: $99.50
Times Worn as of 2/2019: 12
Cost/Times Worn: $8.29
Cost/30 Wears: $3.32

VETTA     •     The Long Cardigan     Cost:  $129  Times Worn as of 2/2019:  63   Cost/Times Worn:  $2.05  Cost/30 Wears:  $4.30

VETTA The Long Cardigan

Cost: $129
Times Worn as of 2/2019: 63
Cost/Times Worn: $2.05
Cost/30 Wears: $4.30

Cue     •  Melange Wool Coat    Cost:  $388.93  Times Worn as of 2/2019:  4  Cost/Times Worn:  $97.23  Cost/30 Wears:  $12.96

Cue Melange Wool Coat

Cost: $388.93
Times Worn as of 2/2019: 4
Cost/Times Worn: $97.23
Cost/30 Wears: $12.96

Good Apparel     •     Simple Knit Jacket     Cost:  $158  Times Worn as of 2/2019:  68  Cost/Times Worn:  $2.32  Cost/30 Wears:  $5.27

Good Apparel Simple Knit Jacket

Cost: $158
Times Worn as of 2/2019: 68
Cost/Times Worn: $2.32
Cost/30 Wears: $5.27

Reformation     •   Ford Jacket     Cost:  $118  Times Worn as of 2/2019:  23  Cost/Times Worn:  $5.13  Cost/30 Wears:  $3.93

Reformation Ford Jacket

Cost: $118
Times Worn as of 2/2019: 23
Cost/Times Worn: $5.13
Cost/30 Wears: $3.93

VETTA Capsule     •  Duster Jacket    Cost:  $149  Times Worn as of 2/2019:  22  Cost/Times Worn:  $6.77  Cost/30 Wears:  $4.97

VETTA Capsule Duster Jacket

Cost: $149
Times Worn as of 2/2019: 22
Cost/Times Worn: $6.77
Cost/30 Wears: $4.97

 

dresses

Reformation   •  London Dress    Cost:  $104 (on sale)  Times Worn as of 2/2019:  30  Cost/Times Worn:  $3.47  Cost/30 Wears:  $3.47

Reformation London Dress

Cost: $104 (on sale)
Times Worn as of 2/2019: 30
Cost/Times Worn: $3.47
Cost/30 Wears: $3.47

Grana     •  Pima Racerfront Maxi Dress    Cost:  $30  Times Worn as of 2/2019:  30  Cost/Times Worn:  $1  Cost/30 Wears:  $1

Grana Pima Racerfront Maxi Dress

Cost: $30
Times Worn as of 2/2019: 30
Cost/Times Worn: $1
Cost/30 Wears: $1

Reformation     •  Cote Dress    Cost:  $53 (on sale)  Times Worn as of 2/2019:  2  Cost/Times Worn:  $26.50  Cost/30 Wears:  $1.77

Reformation Cote Dress

Cost: $53 (on sale)
Times Worn as of 2/2019: 2
Cost/Times Worn: $26.50
Cost/30 Wears: $1.77

Reformation   •   Kenny Dress     Cost:  $98  Times Worn as of 2/2019:  5  Cost/Times Worn:  $19.60  Cost/30 Wears:  $3.27

Reformation Kenny Dress

Cost: $98
Times Worn as of 2/2019: 5
Cost/Times Worn: $19.60
Cost/30 Wears: $3.27

Reformation   •   Maxi Slit Dress     Cost:  $118  Times Worn as of 2/2019:  25   Cost/Times Worn:  $4.72  Cost/30 Wears:  $3.93

Reformation Maxi Slit Dress

Cost: $118
Times Worn as of 2/2019: 25
Cost/Times Worn: $4.72
Cost/30 Wears: $3.93

Reformation   •  Playa Dress    Cost:  $59 (on sale)  Times Worn as of 2/2019:  4   Cost/Times Worn:  $14.75  Cost/30 Wears:  $1.97

Reformation Playa Dress

Cost: $59 (on sale)
Times Worn as of 2/2019: 4
Cost/Times Worn: $14.75
Cost/30 Wears: $1.97

TOPS

DSTLD     •   Silk Shirt     Cost:  $75  Times Worn as of 2/2019:  5   Cost/Times Worn:  $15  Cost/30 Wears:  $2.50

DSTLD Silk Shirt

Cost: $75
Times Worn as of 2/2019: 5
Cost/Times Worn: $15
Cost/30 Wears: $2.50

Good Apparel     •     Sleeveless Mock Top     Cost:  $48  Times Worn as of 2/2019:  48   Cost/Times Worn:  $1.00  Cost/30 Wears:  $1.60

Good Apparel Sleeveless Mock Top

Cost: $48
Times Worn as of 2/2019: 48
Cost/Times Worn: $1.00
Cost/30 Wears: $1.60

 

BOTTOMS

We Are Kindred     •  Olivia Lace Short    Cost:  $23.51 (sample sale)  Times Worn as of 2/2019:  2   Cost/Times Worn:  $11.76  Cost/30 Wears:  $0.78

We Are Kindred Olivia Lace Short

Cost: $23.51 (sample sale)
Times Worn as of 2/2019: 2
Cost/Times Worn: $11.76
Cost/30 Wears: $0.78

Flynn Skye     •   Monica Maxi Skirt     Cost:  $72  Times Worn as of 2/2019:  4  Cost/Times Worn:  $18  Cost/30 Wears:  $2.40

Flynn Skye Monica Maxi Skirt

Cost: $72
Times Worn as of 2/2019: 4
Cost/Times Worn: $18
Cost/30 Wears: $2.40

Albion Fit     •   Ruffle Overall     Cost:  $118  Times Worn as of 2/2019:  2   Cost/Times Worn:  $59  Cost/30 Wears:  $3.93

Albion Fit Ruffle Overall

Cost: $118
Times Worn as of 2/2019: 2
Cost/Times Worn: $59
Cost/30 Wears: $3.93

DL1961     •  Emma Power Jeggings    Cost:  $138.60 (bought on sale)  Times Worn as of 2/2019:  32   Cost/Times Worn:  $4.33  Cost/30 Wears:  $4.62

DL1961 Emma Power Jeggings

Cost: $138.60 (bought on sale)
Times Worn as of 2/2019: 32
Cost/Times Worn: $4.33
Cost/30 Wears: $4.62

DL1961     •   Farrow Instaslim Ankle Jeans (Laramie)     Cost:  $208  Times Worn as of 2/2019:  73   Cost/Times Worn:  $2.85  Cost/30 Wears:  $6.93

DL1961 Farrow Instaslim Ankle Jeans (Laramie)

Cost: $208
Times Worn as of 2/2019: 73
Cost/Times Worn: $2.85
Cost/30 Wears: $6.93

Reformation   •  Belted High-Waisted Jeans    Cost:  $89 (on sale)  Times Worn as of 2/2019:  9  Cost/Times Worn:  $9.89  Cost/30 Wears:  $2.97

Reformation Belted High-Waisted Jeans

Cost: $89 (on sale)
Times Worn as of 2/2019: 9
Cost/Times Worn: $9.89
Cost/30 Wears: $2.97

SHOES

Reformation     •  Romy Wedge Espadrille    Cost:  $110 (on sale)  Times Worn as of 2/2019:  2     Cost/Times Worn:  $55  Cost/30 Wears:  $3.67

Reformation Romy Wedge Espadrille

Cost: $110 (on sale)
Times Worn as of 2/2019: 2
Cost/Times Worn: $55
Cost/30 Wears: $3.67

Nisolo     •     Lucia Block Heel Sandals     Cost:  $89 (on sale)  Times Worn as of 2/2019:  45   Cost/Times Worn:  $1.89  Cost/30 Wears:  $2.97

Nisolo Lucia Block Heel Sandals

Cost: $89 (on sale)
Times Worn as of 2/2019: 45
Cost/Times Worn: $1.89
Cost/30 Wears: $2.97

St. Agni     •     The Palace Chelsea Boot     Cost:  $165  Times Worn as of 2/2019:  10  Cost/Times Worn:  $16.50  Cost/30 Wears:  $5.50

St. Agni The Palace Chelsea Boot

Cost: $165
Times Worn as of 2/2019: 10
Cost/Times Worn: $16.50
Cost/30 Wears: $5.50

St. Agni     •     Ankle Strap Sandals     Cost:  $209  Times Worn as of 2/2019:  75  Cost/Times Worn:  $2.79  Cost/30 Wears:  $6.97

St. Agni Ankle Strap Sandals

Cost: $209
Times Worn as of 2/2019: 75
Cost/Times Worn: $2.79
Cost/30 Wears: $6.97

Witchery     •  Ashton Leather Heeled       Sandals    Cost:  $126.43  Times Worn as of 2/2019:  5   Cost/Times Worn:  $25.29  Cost/30 Wears:  $4.21

Witchery Ashton Leather Heeled Sandals

Cost: $126.43
Times Worn as of 2/2019: 5
Cost/Times Worn: $25.29
Cost/30 Wears: $4.21

Fortress of Inca     •     Sandra Slides     Cost:  $230  Times Worn as of 2/2019:  26   Cost/Times Worn:  $8.85  Cost/30 Wears:  $7.67

Fortress of Inca Sandra Slides

Cost: $230
Times Worn as of 2/2019: 26
Cost/Times Worn: $8.85
Cost/30 Wears: $7.67

ACCESSORIES

Les Lunes     •     Beret     Cost:  $48 (gifted)  Times Worn as of 2/2019:  2  Cost/Times Worn:  $24  Cost/30 Wears:  $1.60

Les Lunes Beret

Cost: $48 (gifted)
Times Worn as of 2/2019: 2
Cost/Times Worn: $24
Cost/30 Wears: $1.60

Ellen & James     •     Bamboo Ark Clutch     Cost:  $89  Times Worn as of 2/2019:  10  Cost/Times Worn:  $8.90  Cost/30 Wears:  $2.97

Ellen & James Bamboo Ark Clutch

Cost: $89
Times Worn as of 2/2019: 10
Cost/Times Worn: $8.90
Cost/30 Wears: $2.97

Matt & Nat     •     Julep Chili Belt     Cost:  $28  Times Worn as of 2/2019:  8  Cost/Times Worn:  $3.50  Cost/30 Wears:  $0.93

Matt & Nat Julep Chili Belt

Cost: $28
Times Worn as of 2/2019: 8
Cost/Times Worn: $3.50
Cost/30 Wears: $0.93

Melie Bianco     •  Ellis Crossbody Bag    Cost:  $59.80  Times Worn as of 2/2019:  10   Cost/Times Worn:  $5.98  Cost/30 Wears:  $1.99

Melie Bianco Ellis Crossbody Bag

Cost: $59.80
Times Worn as of 2/2019: 10
Cost/Times Worn: $5.98
Cost/30 Wears: $1.99

Ellen & James     •     White Round Basket Bag     Cost:  $99  Times Worn as of 2/2019:  15  Cost/Times Worn:  $6.60  Cost/30 Wears:  $3.30

Ellen & James White Round Basket Bag

Cost: $99
Times Worn as of 2/2019: 15
Cost/Times Worn: $6.60
Cost/30 Wears: $3.30

Kayu     •     Lucie Straw Tote     Cost:  $205  Times Worn as of 2/2019:  13  Cost/Times Worn:  $15.77  Cost/30 Wears:  $6.83

Kayu Lucie Straw Tote

Cost: $205
Times Worn as of 2/2019: 13
Cost/Times Worn: $15.77
Cost/30 Wears: $6.83

Melie Bianco     •     Vegan Crossbody Bag     Cost:  $64.80  Times Worn as of 2/2019:  24  Cost/Times Worn:  $2.70  Cost/30 Wears:  $2.16

Melie Bianco Vegan Crossbody Bag

Cost: $64.80
Times Worn as of 2/2019: 24
Cost/Times Worn: $2.70
Cost/30 Wears: $2.16

Ellen & James     •  Rectangle Basket Bag    Cost:  $55  Times Worn as of 2/2019:  15  Cost/Times Worn:  $3.67  Cost/30 Wears:  $1.83

Ellen & James Rectangle Basket Bag

Cost: $55
Times Worn as of 2/2019: 15
Cost/Times Worn: $3.67
Cost/30 Wears: $1.83