Today I'm introducing a new sub-series that will be part of my ongoing Consciously Chic series - Brand Spotlights! I'm kicking off the launch of this sub-series with my favorite sustainable brand, Reformation. Reformation is my go-to destination for the most stylish, ethically and sustainably sourced clothing pieces. I'm in love with everything about this brand - from their chic clothing and accessories, to their ethical and sustainable initiatives, to their relatable and humorous brand voice. If you've checked out my curated edit of conscious brands on The A-List, you may have noticed that Reformation is on that directory as well.
What makes Reformation so special?
Reformation makes all of their pieces in its downtown LA factory and sources only sustainable fabrics. I geeked out hard when I found out that they created an environmental-footprint tracker called RefScale. The RefScale adds up a product's CO2 emissions, H2O usage, and waste generation and compares it to today's fashion industry standards. This tracker is displayed on every product page and in order confirmation receipts, so customers can truly see the impact a sustainable fashion brand makes in its production process. I love this display of transparency and it definitely helps me to make more conscious buying choices!
Design, Fabrics, & Fit
Design: Reformation's style pieces do a great job at showing off a feminine silhouette. The brand designs pieces that customers are currently interested in wearing and produce new styles quite often. They have a variety of collections, including a weddings & parties collection and a Destinations collection. They also carry sustainable swimwear, as well as the most adorable kids line with mini designs of some of their original pieces.
Fabrics: The brand sources sustainable materials such as dead-stock fabrics, Tencel (a cotton-like fabric made from renewable Eucalyptus plants that is estimated to use 80% less water than cotton), and sustainably sourced Viscose - another fabric made from renewable plants. (Source: Reformation) Once in a while, Reformation will also source and re-sell vintage pieces on their web site.
Fit: Reformation has a variety of size ranges for varying body types, but their main line is designed to fit women between 5'6" and 5'10". I found that the clothing pieces generally run on the smaller side, so find myself sizing up often. They recently launched a petites line (for those who are 5'2" and under) and an extended sizes line in collaboration with Ali Tate Cutler.
Retailers & Price Range
Retailers: Reformation carries its line on its online site and in its physical brick-&-mortar stores. If you have a chance to check out one of Reformation's high-tech retail locations, you'll love their smart fitting rooms. The Valencia St location in San Francisco had fitting rooms equipped with mood lighting and a spot to plug in and play your own music. They even have a touch screen that allows you to select new pieces or change sizes. Just by closing the door of the wardrobe inside the fitting room and waiting for a voice recording to signal that your new pieces are ready, you can try on the newly requested pieces without ever having to leave. Talk about life-changing! Other than their retail stores and online site, customers can now also purchase Reformation pieces at Nordstrom. What's more, the brand has launched a few initiatives to keep 75K clothing pieces out of the landfill this year, vs. just 15K pieces diverted last year. (Source: Fashionista) One of these partnerships involves an online community marketplace called Depop, where customers can buy and sell gently used Reformation pieces at a fraction of the original price. Check out Reformation's Depop page here!
Price Range: Reformation pieces are relatively pricey. Most of the pieces range from $50 to $400, but I have found some basics in the $30 to $40 range as well. Pro-Tip: I like to wait to purchase Reformation pieces during their major sales, which happen around Summer-time, Black Friday, and at the end of the year.
Current Reformation Favorites:
Have you shopped at Reformation before? Let me know your thoughts in the comments below!
Photos by Silvervale Photography